Thursday, 26 September 2013

Survey Results

I created a survey on a website called SurveyMonkey in order to get results regarding my ideal target audience for my music magazine. In order to get people to answer my questionnaire, i posted a link to it on twitter; inviting people to participate. (The tweet is shown above). The first question asked was the person's gender; 82.35% answered 'female' and 23.53% answered with 'male'. Below are the other results from the questions included within the survey. These results have been presented in numerous styles, e.g. pie chart, tables, etc. 



The results from this set of questions show the following: The most popular music genre is rock music, the most popular magazine is Kerrang, the majority of people in my audience are aged between 14 to 16, and the majority of people asked would spend between £3.00-£3.99 on a music magazine. These are all relevant factors when researching information on my target audience, as it provides me with essential information in order to create my magazine with the interests of my target audience in mind. 
This set of information shows me that: people who answered the survey enjoy going to gigs, as the majority have been to over 6 in their life time, most of the audience are students, and the most common way of listening to music is via iTunes. This helps me because now i know to include iTunes information within my magazine. Also, knowing that the majority of the audience is either a student or unemployed, implies to me that they do not own a lot of disposable income. This is relevant when pricing my magazine.
The most popular bands/artists were; Blink-182, Biffy Clyro, A day to Remember, Man Overboard, Avenged Sevenfold and Bring me the Horizon, therefore these will be bands that i will feature in my magazine. Also, the list of hobbies listed above give me an idea on my audience's general interests, and it would also come in handy when chosing various adverts for the magazine; choosing adverts involving items which relate to the target audience is more likely to increase attraction and attention.

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