Friday, 27 September 2013

Survey Results (Part 2)

After I gained my first set of results, i realised that i needed some more in-depth answers on the particular interests of my target audience, therefore i created another survey asking the following questions: "What's your favourite type of food?", "Whats your favourite genre of Tv show?", "Where do you like to shop for clothing?", "How much money do you usually spend on clothes per shopping session?", "How much do you usually spend per gig ticket?", "Roughly, how many hours do you spend online per day?", and "What is your favourite website?"  
All this newly found information will help me with my target audience research, and it will give me a clear understanding of what to include in my reader profile. I posted another tweet to twitter, inviting people who like rock music (my chosen music genre) to take the time to kindly fill in my questionnaire. This tweet is shown below. 

Results:
~ What is your favourite type of food?
Out of the options; Take-away food, Fast Food, Healthy food, Junk food and store-bought food/meals, the most popular was Take-away food. (exactly 50% of people asked answered with this option). 

~ What is your favourite genre of TV show?
Out of the options; Documentary, News channels, Comedy, Reality, Drama, Anime, Cartoons, Reality and Murder mysteries, the ones which proved most popular were Cartoons, Drama and Comedy, as these took up over 80% of the total votes.

~ Where do you like to shop for clothing?
The most popular outcomes from this question was TopShop, H&M and Online (for band merch etc). The shop JD Sports was an option for this question, however 0% of people chose it, which implies that my target audience are not fans of sport. 

~ How much do you spend on clothes per shopping session? 
The most popular answer from this question was "£21 to 30" and "£31 to £40", both with 27.27%  worth of people. This is a reasonable price range for clothing, and it is very average for teenagers to spend this much in their favourite shops, therefore this may imply that these teenagers are of an average, middle class working background. This will help me when pricing my magazine.

~ How much money do you tend to spend per gig ticket?
The options in this question ranged from "I dont go to gigs" to "0-£20" right the way up to £50+. Only 1 person from the survey said they dont go to gigs, which shows me that gigs and concerts are very popular with my target audience, and the most popular answer, with 54.55% of people voting for it, was £0-£20. This is reasonably cheap for a gig ticket, which may suggest that the disposable income of my teenage audience is low. This will once again help with pricing. 

~ Per day, how many hours do you roughly spend on the internet? 
The options in this question ranged from 0 hours to 15+ hours, and the most popular answer was 6-8 hours. This is a reasonably high amount of time when taking into consideration the fact that most of my target audience are students and they do not have a lot of time outside college hours. This tells me that the internet is a big interest within my target audience. 

~ What's your favourite website?
The options given were: Twitter, YouTube, Tumblr, Facebook and Other (please specify). The Most popular was Twitter with 73.73% of the votes, closely followed by Youtube and Tumblr, both with 36.36%. Facebook gained 0% of the votes, which shows me that Facebook may be a dislike of my target audience. 

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