Deconstruction #3

Double-Page Spread

This is my third deconstruction, but this time i have briefly analysed a Double-paged spread from Kerrang. I have briefly analysed it on paper; covering the main aspects: language, colour, images, and the headline etc.  
Here I will go into it in more detail:

The headline is written in a black font, which is bold and in capital letters. This implies that it is an important - if not the most important - piece of text on the whole page; it's the first thing the reader looks at when they view the page. There is also an exclamation mark which implies sudden strong feelings and a high volume of voice (e.g. it's as if the magazine is shouting at us). The headline covers approximately three quarters of the top of the entire magazine, which emphasises the idea that it was placed and designed the way is is because it needs to be instantly noticed and recognised as the most important typography on the whole page.

The main image used on here is a photo of the band System Of A Down. This is relevant as SOAD are what the main article is about. None of the band members are looking towards the camera, they are all gazing into the distance; showing that the mode of address is indirect. The bandm members on this photo are all looking very casual and level headed, as they are not in a highly posed stance. They are wearing clothing which is regarded as being "cool", (e.g. leather jackets, sunglasses, etc). This makes the reader want to be more like them, as they are successful, laid-back and successful in the music industry.

The colour scheme for this double page spread is Black, red, white and yellow. Black and red are two colour typically stereotyped as being associated with rock music, and the use of yellow and white make the magazine's apparence more gender neutral; so people of both sexes will be able to enjoy it. Not all fans of system of a down are male, therefore a gender neutral colour scheme is very relevant.

A pull out quote has been used on this page: "It's just a matter of finding out the right time for us to get in the studio and do it". This is taken from the main story/article and the quote itself shows that the band want to make themselves more motivated to make music; showing the fans that the band are dedicated and want to keep making them happy with new music and albums. The quote is wrote in a white font with a black drop shadow, making it stand out and "jump" off the page to make it stand out to the reader. If the reader was to read this before the main article, they would be persuaded to read the entire article for more of the story's details.

The article itself is split into two columns. This is appropriate because the target audience of kerrang (the magazine which this article was taken from) are around the age range of 15-16. These people usually do enjoy reading, however they are easily put off by large bodies of text; by splitting it up into columns, it makes the size of the text appear to decrease, making it more attractive to the eye of the target audience.

The language used is colloquial, as it includes text such as "I ♥ SOAD". This relates to the teenage audience, as they are stereotypically the type of people (mainly girls) who tend to write like that, with the drawing of hearts and abbreviating band's names down to letters.