When creating products in media, uses of connotation and denotation can be applied in order for the reader to sub conciously think of something in a certain way. This use of words can be either be used very obviously, or they could be hidden between the lines. The definition for both of these words are as follows:
Denotation refers to the literal meaning
of a word, or as some may say: the "dictionary definition."¨ For example, if you look up the word
dark in a dictionary, you will discover that one of its
denotative meanings is "not reflecting much light; approaching black in shade."
Connotation, on the other hand, refers to
the associations that are connected to a certain word or the emotional
suggestions related to that word. E.g The connotations for the
word dark could include evil or danger.
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