"Signifier + Signified = Sign"
In life, we sub-consciously recognise certain colours or objects and think of specific meanings or thoughts, for example, we see a red light and we automatically think "stop!"; we see a green light, and instantly think "go!" and so on. This is taught to us through the culture we live in, along with experiencing it through repetition throughout our every day lives. In order to interpret the signs correctly, people need to have a previous knowledge of the context in these signs. The main reason semiotics can benefit my design is because using a knowledge of these theories when designing can instantly provide relevance and give my overall view magazine a correct feeling in relation to the target audience.
A few idea's I have are the use of certain colours like red and black. A bright red colour has connotations (or suggestions) of danger and power. This not only links to the rock music in my magazine, but also appeals to the desire of my target audience, who would enjoy the idea of a rebellious, reckless lifestlye. Black is a colour which connotates the idea of fear and the unknown, which once again, appeals to the target audience who have a lust for excitement in their lives.
Colour isn't the only sign or meaning I could use. Gestures and Facial expressions are a simple way to add relevance to articles and text. I need to go into the photo-shoot with my model, knowing fully which facial expressions and gestures I want them to try, in relation to the topic of the article. For example, an articles about themselves might require them to have a serious, stern facial expression, in order to keep with the theme of danger within rock music, or on the other hand, i may want them to have a comical gesture/facial expression, in order to contrast with the music genre, and make the audience know that rock stars don't all 'worship Satan'; they can actually be very lovable and friendly.
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